STEP 1: Search for a company overview, such as at Yahoo! Finance - is the company public, private, a subsidiary, or a non-profit?
STEP 2: Find the company website, and look especially for the parts aimed at investors and the media.
STEP 4: Search next for news, magazine, and scholarly articles about your company.
STEP 5: If the company is public, find financial analyses and investment reports.
STEP 6: Research the industry in which your company operates, and identify it's competitors.
Linked definitions by Investopedia.
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